Increasingly leaders in the public and private sector are realizing that being bike-friendly makes good business sense, boosting the bottom line and promoting community-wide economic development.
Standing Stone Brewery, in Ashland, OR, is just one of the hundreds of BFBs that have made small bike investments and seen big payoffs. “Working with the City of Ashland to trade a car parking space for bike parking spaces has definitely led to more business,” says manager Danielle Amarotico. “While we paid to fabricate and install the rack, it’s set the stage for customers to realize that we’re bike-friendly and have gone the extra mile to promote cycling in our community.”
Because that rack sits right in front of the restaurant, it’s become a central hub for community bike parking in all of downtown. And that external welcome is just the beginning. Standing Stone also buys a new bike for all of its employees and financially supports local cycling events. “That exposure brings large numbers of locals and visitors in our doors,” Amarotico added.
For Motch, though, it isn’t just about revenue. It’s about making his work meaningful. “What’s been so awesome for us is [being bike-friendly] brings us the kind of person we want coming through our door,” he says. “People who are active – not just active in their lifestyle, but active in their community.”
Read the full article at http://momentummag.com/features/how-bicycles-bring-business/